Enthusiasm for all things cars is never in short supply here at Rick Davis Photographic. That's why our recent project with Velocity Inc for SBS BrakePads was such a pleasure. Working with Rob Hudepohl, Creative Director and an old colleague, to showcase the unique and state-of-the-art brake pads being made by SBS was right in our wheel-house (pun intended). Selects from the shoot are shown here with the finished ad for motorcycle and power-sports publications . Thanks to our friends at Velocity and SBS for the opportunity to shoot these pads. Hopefully we'll be able to test them on the track soon.