Italian Curves Ahead!

I had the privilege of photographing some beautiful automobiles in studio just a bit ago. A Ferrari 330GT, a Dino 246GTS, and a Ferrari 550 Barchetta. Working with Anthony Sinnott from Scuderia Performante, and some of his best clients;  I created a number of images for coffee table books and decor of these fine Italian automobiles for his beautiful shop in Great Valley

If you or someone you know has a car that they love and love to show off, schedule some time with me for a photo shoot.  My eye as a long time car lover will help bring the story of your baby to life.  Capturing unique angles and playing with light to bring forth the power and grace inherent in your vehicle. 

Clean Room | Medical Photography

The term “clean room” may evoke many a childhood memory. Channeling the days of chores and allowances, the very existence of one’s social status depended upon whether or not their bedroom floor was free from smelly piles of laundry. But for hospitals, this set of words takes “clean” to a whole new level.

A clean room is an enclosed, sterile area in which contaminates are heavily controlled, and in some instances completely eliminated, to ensure the tools being prepped there remain completely aseptic and free from germs. These rooms are used for packaging small surgical tools (scalpels, forceps, etc.) which go on to be used, in all their sanitary splendor, by trusted surgeons all across the globe.

This panorama depicts perfectly what an active clean room looks like. Sometimes done in multiple shots, a panorama stitches together images with slightly overlapping fields of view to produce one final image. Because of their long, rectangular shape, panoramas are often used as banners, both online and in print.

Homie!

Meet Homie! I saw Homie talking on his cell phone during a custom motorcycle shoot for Pirelli Tires. He builds fantastic custom bikes and was profiled in the consumer ad we were shooting.

The way he so animatedly involved his entire body in his conversations just begged to be photographed.  I asked him to do his thing in the cyc with his phone.  The result was this awesome personality photos, put into banner format.

The Doctor and His Robot | Healthcare Photography

Dr. Francis Sutter has been a practicing heart surgeon for nearly 30 years. A graduate of the Philadelphia College of Osteopathic Medicine, he is currently a master surgeon at the Lankenau Medical Center, part of MainLine Health. He’s received countless accolades and honors in his years as a surgeon and while his repertoire is quite impressive, what brought us to shoot Dr. Sutter is perhaps most striking of all: his sidekick is a robot.

The daVinci Surgical System uses a surgeon-controlled console to perform complex surgeries in a less invasive way. Using this amazing tool, the doctor is able to work inside of the patient in a way using his hands would never allow. This truly amazing technology has changed the way medical professionals and patients alike view these surgeries.

Witnessing such a procedure, let alone filming it, would be amazing for any person. But in the world of medical photography, for me, this was a true privilege. The film and resulting images were the centerpiece of a charity gala celebrating Lankenau Medical Center’s 150th anniversary. Along with the debut of the center’s new logo, the night commemorated 150 years of excellence in patient care and advancements in medicine. Over 550 supporters gathered at the Philadelphia Museum of Art to celebrate and view the film, which can be seen here: http://www.mainlinehealth.org/lankenaugala

TBT | Steven Tyler's Motorcycle

 Throwback Thursday:

A longtime lover of motorcycles, this familiar frontman hopped on a bike and in front of the lens during an ad shoot for Pirelli Tires, partnered with a small motorcycle company. Shot right outside of Boston, near Mr. Tyler’s home, Steven was a true professional and gave us plenty to work with. His love of these machines was apparent; in fact, he helped design the bike he is sitting on. 

TBT | A Little Bit Will Cure You

Homeopathic remedies are having a moment. More and more, people are turning to natural and organic ways to prevent and treat common ailments. These tried and true concoctions have been providing healing and promoting wellness for generations and despite the controversy they cause, they’re here to stay. 

This throwback still life was shot on 4x5 transparency film for Boiron, the largest manufacturer of homeopathic products in the world. Professionally styled in our studio, this medicine cabinet image was used for trade shows print and collateral materials advocating holistic health and wellness.

Pump the Brakes!

Enthusiasm for all things cars is never in short supply here at Rick Davis Photographic.  That's why our recent project with Velocity Inc for SBS BrakePads was such a pleasure.  Working with Rob Hudepohl, Creative Director and an old colleague, to showcase the unique and state-of-the-art brake pads being made by SBS was right in our wheel-house (pun intended).  Selects from the shoot are shown here with the finished ad for motorcycle and power-sports publications . Thanks to our friends at Velocity and SBS for the opportunity to shoot these pads.  Hopefully we'll be able to test them on the track soon. 

Brand Consistency: Annual Report Photography

Through out the years we have had wonderful experiences working with creative directors, corporate communications teams and brand managers at Fortune 500 companies, non-profit organizations and institutions in order to produce photos for their annual reports. Although each had a unique annual report to create and distribute one thing was the same no matter the client.  They needed images that suited the theme and creative goals of the project, top-quality photos created specifically for their needs.  While the allure of stock photos is omnipresent it is essential to create proprietary content for anything representing your brand.  Without proprietary photography the risk exists that a competitor could use the same photos as you for their promotional or internal communication materials.  Rick has the expertise and experience to provide a skilled and smooth production be it local or on the other side of the globe. Whatever your vision for your annual report, a partnership with Rick Davis Photographic ensures that the photos produced reflect the care, creativity and passion you have for your industry.  

It's a Snap

Early this year, we got a call to work on a project for Dentsply Caulk, helping to launch a new product, from Jenna Fletcher and Mark Masseur of Symmetri Marketing Group, a full service, integrated, B2B agency in Chicago.  The creative brief called for macro views of a crown procedure to be used in both print quality stills and clinical video featuring Calibra Universal, which is a new self-adhesive resin for use on a wide range of indications, from metal crowns and PFMs, to all-zirconia and all-ceramic. 

Great teamwork made it all come together in a very crowded dental suite. Thanks to new tech LED lighting and beautiful macro glass, we were able to get our images as the patient got a double crown procedure by Dr.Nicholas Conte & Dr.Jason Goodchild; who we later featured in a Snappy Set of interviews and silly bits before wrapping the shoot. Enjoy the linked video clips. Great dentists, good sports but marginal actors!  

Teaming Up on New Medicial Innovatins

Earlier this year, I had the opportunity to work with Jonathan Male, a Principal and Executive Creative Director of REALITYRx, a global boutique specializing in healthcare communications. Together we created a series of images for NuTech®, a leading biologics and medical device company. NuTech is in a launch mode for Affinity®, the first and only fresh amniotic allograft which provides highly bioactive healing. Other allografts that we captured images for included NuCel®, an allograft derived from human amnion and amniotic fluid, which provides an enhanced environment for tissue growth, repair and healing. Another amniotic allograft we worked with is NuShieldTM, which is readily available due to its room temperature storage and long shelf life, and is widely used as a wound covering for soft tissue injuries, as well as a barrier for the protection of tendons, nerves and dura. Another innovation that we photographed is Matrix, an allograft known for its natural osteoconductive and osteoinductive properties. Matrix is a cancellous and demineralized cortical mixture derived from the same donor, which can be used as a bone void filler. 

Just an amazing new world.  Seemingly every project I do has an element that breaks the norm. It’s always exciting to see these innovations in the medical and healthcare industry up close and personal, talk to the product managers, experience their excitement and be part of a roll out of the next big thing.