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Italian Curves Ahead!

Red Deno Sports Car Photography

I had the privilege of photographing some beautiful automobiles in studio just a bit ago. A Ferrari 330GT, a Dino 246GTS, and a Ferrari 550 Barchetta. Working with Anthony Sinnott from Scuderia Performante, and some of his best clients;  I created a number of images for coffee table books and decor of these fine Italian automobiles for his beautiful shop in Great Valley

If you or someone you know has a car that they love and love to show off, schedule some time with me for a photo shoot.  My eye as a long time car lover will help bring the story of your baby to life.  Capturing unique angles and playing with light to bring forth the power and grace inherent in your vehicle. 

Red Deno automotive photography
Deno Automotive Photography Steering Wheel Detail Shot
Tire Detail Shot Red Reno Automotive Photography

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Homie!

Meet Homie! I saw Homie talking on his cell phone during a custom motorcycle shoot for Pirelli Tires. He builds fantastic custom bikes and was profiled in the consumer ad we were shooting.

The way he so animatedly involved his entire body in his conversations just begged to be photographed.  I asked him to do his thing in the cyc with his phone.  The result was this awesome personality photos, put into banner format.

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Throwback: Mud is more fun with Pirelli tires!

I made these images for Velocity Inc and Pirelli Tire way back in 2006 for a series of print ads and collateral.

Creative brief was simple: get me a bunch of killer photos that say traction and speed.

Did a number of stop motion flash setups and mud in your eye compositions.

Tree climbing for the overhead shot earned me a gold star!

 

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Pump the Brakes!

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Enthusiasm for all things cars is never in short supply here at Rick Davis Photographic.  That's why our recent project with Velocity Inc for SBS BrakePads was such a pleasure.  Working with Rob Hudepohl, Creative Director and an old colleague, to showcase the unique and state-of-the-art brake pads being made by SBS was right in our wheel-house (pun intended).  Selects from the shoot are shown here with the finished ad for motorcycle and power-sports publications . Thanks to our friends at Velocity and SBS for the opportunity to shoot these pads.  Hopefully we'll be able to test them on the track soon. 

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Precision and Craftsmanship: Product Photography

With any craft, precision is essential.  I take great pride in the precision and attention to detail I bring to each of my shoots.  A recent shoot for small medical devices showcased this well.  For this layout, I designed my shot for both a print spread and a web banner. I used a Leaf 40 digital camera back on a Hasselblad so depending on the clients future marketing needs this image could be repurposed in vertical format for print advertising, brochures or a large trade show banner.  Lighting was essential to capture the ideal image. I exposed with Broncolor strobes and I made the shadows cooler by using a light blue gel in the over head fill; all while keeping the highlights clean with neutral main light. The finished image was clean, detailed and precise, just like the products shown.  Achieving the right look for each product shoot can be simple, with the right tools.
 

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Making the Brand: Corporate Photo Library

When communicating your brand to clients a consistent and polished appearance is key.  An essential element of this communication is a visual representation of who you are as a brand.  By creating a brand image library featuring employees and products you will have an arsenal of images at your disposal for all your marketing needs.  We work closely with clients to create images that capture who they are and why their product is unique.  These photos set our clients apart from those in their industry that rely on stock footage by allowing them to feature the people who make their team great and their products in action.  Corporate culture is reflected in the photos taken and they can be used for internal communications such as annual reports and training documents as well.   Click through the photos above to see how we helped Kent Julye of BERG Toys USA to portray himself and his products.

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"In Production" : Scuderia Performante

The latest production for Rick Davis Cine takes us to the state of the art Ferrari shop of Tony D and Anthony Sinnot, Scuderia Performante.  We've been shooting on location in Malvern with Tony and Anthony to get a feel for how they run their newly formed business.  Incorporating our skills in still and motion we are creating a unique branding film for the pair to display on their website and across social media platforms.  This film will showcase the services they offer and how their 44 years of combined experience make them uniquely well suited to care for Ferraris and other exotic automobiles.  You will get to know Tony and Anthony, who pride themselves on creating a 1 to 1 relationship with all of their clients, and see the passion they share for all things Italian auto.  Stay tuned!

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It's a Snap

Early this year, we got a call to work on a project for Dentsply Caulk, helping to launch a new product, from Jenna Fletcher and Mark Masseur of Symmetri Marketing Group, a full service, integrated, B2B agency in Chicago.  The creative brief called for macro views of a crown procedure to be used in both print quality stills and clinical video featuring Calibra Universal, which is a new self-adhesive resin for use on a wide range of indications, from metal crowns and PFMs, to all-zirconia and all-ceramic. 

Great teamwork made it all come together in a very crowded dental suite. Thanks to new tech LED lighting and beautiful macro glass, we were able to get our images as the patient got a double crown procedure by Dr.Nicholas Conte & Dr.Jason Goodchild; who we later featured in a Snappy Set of interviews and silly bits before wrapping the shoot. Enjoy the linked video clips. Great dentists, good sports but marginal actors!  

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Teaming Up on New Medicial Innovatins

Earlier this year, I had the opportunity to work with Jonathan Male, a Principal and Executive Creative Director of REALITYRx, a global boutique specializing in healthcare communications. Together we created a series of images for NuTech®, a leading biologics and medical device company. NuTech is in a launch mode for Affinity®, the first and only fresh amniotic allograft which provides highly bioactive healing. Other allografts that we captured images for included NuCel®, an allograft derived from human amnion and amniotic fluid, which provides an enhanced environment for tissue growth, repair and healing. Another amniotic allograft we worked with is NuShieldTM, which is readily available due to its room temperature storage and long shelf life, and is widely used as a wound covering for soft tissue injuries, as well as a barrier for the protection of tendons, nerves and dura. Another innovation that we photographed is Matrix, an allograft known for its natural osteoconductive and osteoinductive properties. Matrix is a cancellous and demineralized cortical mixture derived from the same donor, which can be used as a bone void filler. 

Just an amazing new world.  Seemingly every project I do has an element that breaks the norm. It’s always exciting to see these innovations in the medical and healthcare industry up close and personal, talk to the product managers, experience their excitement and be part of a roll out of the next big thing. 


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