Viewing entries tagged
advertising photography
Meet Homie! I saw Homie talking on his cell phone during a custom motorcycle shoot for Pirelli Tires. He builds fantastic custom bikes and was profiled in the consumer ad we were shooting.
The way he so animatedly involved his entire body in his conversations just begged to be photographed. I asked him to do his thing in the cyc with his phone. The result was this awesome personality photos, put into banner format.
Enthusiasm for all things cars is never in short supply here at Rick Davis Photographic. That's why our recent project with Velocity Inc for SBS BrakePads was such a pleasure. Working with Rob Hudepohl, Creative Director and an old colleague, to showcase the unique and state-of-the-art brake pads being made by SBS was right in our wheel-house (pun intended). Selects from the shoot are shown here with the finished ad for motorcycle and power-sports publications . Thanks to our friends at Velocity and SBS for the opportunity to shoot these pads. Hopefully we'll be able to test them on the track soon.
With any craft, precision is essential. I take great pride in the precision and attention to detail I bring to each of my shoots. A recent shoot for small medical devices showcased this well. For this layout, I designed my shot for both a print spread and a web banner. I used a Leaf 40 digital camera back on a Hasselblad so depending on the clients future marketing needs this image could be repurposed in vertical format for print advertising, brochures or a large trade show banner. Lighting was essential to capture the ideal image. I exposed with Broncolor strobes and I made the shadows cooler by using a light blue gel in the over head fill; all while keeping the highlights clean with neutral main light. The finished image was clean, detailed and precise, just like the products shown. Achieving the right look for each product shoot can be simple, with the right tools.
As a business owner you want your companies online presence to be as polished, professional and high quality as the products/services you offer. A key component in building this online presence is having staff sit for professional head-shots. Your staff can then use these photos for business cards, email signatures, online profiles and on social media. You can use them for brochures, reports and press releases. Lasting and mutually beneficial business relationships are based on individuals, providing your staff with access to professional head-shots allows them to accurately represent your company. A selfie-stick is not a substitute for a photographer, contact us today to find out how our years of experience can help you put your best face forward!
