Viewing entries tagged
ad photography
Meet Homie! I saw Homie talking on his cell phone during a custom motorcycle shoot for Pirelli Tires. He builds fantastic custom bikes and was profiled in the consumer ad we were shooting.
The way he so animatedly involved his entire body in his conversations just begged to be photographed. I asked him to do his thing in the cyc with his phone. The result was this awesome personality photos, put into banner format.
Enthusiasm for all things cars is never in short supply here at Rick Davis Photographic. That's why our recent project with Velocity Inc for SBS BrakePads was such a pleasure. Working with Rob Hudepohl, Creative Director and an old colleague, to showcase the unique and state-of-the-art brake pads being made by SBS was right in our wheel-house (pun intended). Selects from the shoot are shown here with the finished ad for motorcycle and power-sports publications . Thanks to our friends at Velocity and SBS for the opportunity to shoot these pads. Hopefully we'll be able to test them on the track soon.
With any craft, precision is essential. I take great pride in the precision and attention to detail I bring to each of my shoots. A recent shoot for small medical devices showcased this well. For this layout, I designed my shot for both a print spread and a web banner. I used a Leaf 40 digital camera back on a Hasselblad so depending on the clients future marketing needs this image could be repurposed in vertical format for print advertising, brochures or a large trade show banner. Lighting was essential to capture the ideal image. I exposed with Broncolor strobes and I made the shadows cooler by using a light blue gel in the over head fill; all while keeping the highlights clean with neutral main light. The finished image was clean, detailed and precise, just like the products shown. Achieving the right look for each product shoot can be simple, with the right tools.
As a business owner you want your companies online presence to be as polished, professional and high quality as the products/services you offer. A key component in building this online presence is having staff sit for professional head-shots. Your staff can then use these photos for business cards, email signatures, online profiles and on social media. You can use them for brochures, reports and press releases. Lasting and mutually beneficial business relationships are based on individuals, providing your staff with access to professional head-shots allows them to accurately represent your company. A selfie-stick is not a substitute for a photographer, contact us today to find out how our years of experience can help you put your best face forward!
Early this year, we got a call to work on a project for Dentsply Caulk, helping to launch a new product, from Jenna Fletcher and Mark Masseur of Symmetri Marketing Group, a full service, integrated, B2B agency in Chicago. The creative brief called for macro views of a crown procedure to be used in both print quality stills and clinical video featuring Calibra Universal, which is a new self-adhesive resin for use on a wide range of indications, from metal crowns and PFMs, to all-zirconia and all-ceramic.
Great teamwork made it all come together in a very crowded dental suite. Thanks to new tech LED lighting and beautiful macro glass, we were able to get our images as the patient got a double crown procedure by Dr.Nicholas Conte & Dr.Jason Goodchild; who we later featured in a Snappy Set of interviews and silly bits before wrapping the shoot. Enjoy the linked video clips. Great dentists, good sports but marginal actors!
Earlier this year, I had the opportunity to work with Jonathan Male, a Principal and Executive Creative Director of REALITYRx, a global boutique specializing in healthcare communications. Together we created a series of images for NuTech®, a leading biologics and medical device company. NuTech is in a launch mode for Affinity®, the first and only fresh amniotic allograft which provides highly bioactive healing. Other allografts that we captured images for included NuCel®, an allograft derived from human amnion and amniotic fluid, which provides an enhanced environment for tissue growth, repair and healing. Another amniotic allograft we worked with is NuShieldTM, which is readily available due to its room temperature storage and long shelf life, and is widely used as a wound covering for soft tissue injuries, as well as a barrier for the protection of tendons, nerves and dura. Another innovation that we photographed is Matrix, an allograft known for its natural osteoconductive and osteoinductive properties. Matrix is a cancellous and demineralized cortical mixture derived from the same donor, which can be used as a bone void filler.
Just an amazing new world. Seemingly every project I do has an element that breaks the norm. It’s always exciting to see these innovations in the medical and healthcare industry up close and personal, talk to the product managers, experience their excitement and be part of a roll out of the next big thing.
