With any craft, precision is essential. I take great pride in the precision and attention to detail I bring to each of my shoots. A recent shoot for small medical devices showcased this well. For this layout, I designed my shot for both a print spread and a web banner. I used a Leaf 40 digital camera back on a Hasselblad so depending on the clients future marketing needs this image could be repurposed in vertical format for print advertising, brochures or a large trade show banner. Lighting was essential to capture the ideal image. I exposed with Broncolor strobes and I made the shadows cooler by using a light blue gel in the over head fill; all while keeping the highlights clean with neutral main light. The finished image was clean, detailed and precise, just like the products shown. Achieving the right look for each product shoot can be simple, with the right tools.
Viewing entries tagged
annual report
When communicating your brand to clients a consistent and polished appearance is key. An essential element of this communication is a visual representation of who you are as a brand. By creating a brand image library featuring employees and products you will have an arsenal of images at your disposal for all your marketing needs. We work closely with clients to create images that capture who they are and why their product is unique. These photos set our clients apart from those in their industry that rely on stock footage by allowing them to feature the people who make their team great and their products in action. Corporate culture is reflected in the photos taken and they can be used for internal communications such as annual reports and training documents as well. Click through the photos above to see how we helped Kent Julye of BERG Toys USA to portray himself and his products.
Through out the years we have had wonderful experiences working with creative directors, corporate communications teams and brand managers at Fortune 500 companies, non-profit organizations and institutions in order to produce photos for their annual reports. Although each had a unique annual report to create and distribute one thing was the same no matter the client. They needed images that suited the theme and creative goals of the project, top-quality photos created specifically for their needs. While the allure of stock photos is omnipresent it is essential to create proprietary content for anything representing your brand. Without proprietary photography the risk exists that a competitor could use the same photos as you for their promotional or internal communication materials. Rick has the expertise and experience to provide a skilled and smooth production be it local or on the other side of the globe. Whatever your vision for your annual report, a partnership with Rick Davis Photographic ensures that the photos produced reflect the care, creativity and passion you have for your industry.
