Viewing entries tagged
advertisment photography
Meet Homie! I saw Homie talking on his cell phone during a custom motorcycle shoot for Pirelli Tires. He builds fantastic custom bikes and was profiled in the consumer ad we were shooting.
The way he so animatedly involved his entire body in his conversations just begged to be photographed. I asked him to do his thing in the cyc with his phone. The result was this awesome personality photos, put into banner format.
With any craft, precision is essential. I take great pride in the precision and attention to detail I bring to each of my shoots. A recent shoot for small medical devices showcased this well. For this layout, I designed my shot for both a print spread and a web banner. I used a Leaf 40 digital camera back on a Hasselblad so depending on the clients future marketing needs this image could be repurposed in vertical format for print advertising, brochures or a large trade show banner. Lighting was essential to capture the ideal image. I exposed with Broncolor strobes and I made the shadows cooler by using a light blue gel in the over head fill; all while keeping the highlights clean with neutral main light. The finished image was clean, detailed and precise, just like the products shown. Achieving the right look for each product shoot can be simple, with the right tools.
Early this year, we got a call to work on a project for Dentsply Caulk, helping to launch a new product, from Jenna Fletcher and Mark Masseur of Symmetri Marketing Group, a full service, integrated, B2B agency in Chicago. The creative brief called for macro views of a crown procedure to be used in both print quality stills and clinical video featuring Calibra Universal, which is a new self-adhesive resin for use on a wide range of indications, from metal crowns and PFMs, to all-zirconia and all-ceramic.
Great teamwork made it all come together in a very crowded dental suite. Thanks to new tech LED lighting and beautiful macro glass, we were able to get our images as the patient got a double crown procedure by Dr.Nicholas Conte & Dr.Jason Goodchild; who we later featured in a Snappy Set of interviews and silly bits before wrapping the shoot. Enjoy the linked video clips. Great dentists, good sports but marginal actors!
